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Read MorePayment Choice Now Drives Purchasing Decisions
New Access Paysuite research confirms that payment choice is becoming one of the strongest predictors of customer conversion in the UK.
According to the study, nearly half of consumers say they have abandoned a purchase because their preferred payment method wasn’t available. The data highlights a wider trend we see across retail and subscription businesses: customers increasingly expect seamless choice — from direct bank payments and digital wallets, to traditional card rails.
The report also notes rising comfort with alternative payment methods, particularly among younger demographics who expect low-friction, mobile-first experiences. For merchants, the takeaway is clear: offering a broad range of payment options is no longer a “nice to have” but a key differentiator, which directly influences revenue, loyalty, and customer satisfaction.